Editorial design for Clara Knitwear’s brand zine and lookbook, created to tell the story behind the label and the values that shape it. Drawing from the functional nature of the garments and materials, the publication adopts a technical outwear-inspired design language, offset by moments of experimentation and exploration. Full-bleed imagery, shifting text scales and considered pacing invite readers to move through the publication at different speeds, creating an experience that feels immersive, tactile and closely connected to the outdoors. Down to the recycled paper stock and simple binding, the zine was designed as a physical extension of the brand itself. 

Graphic Design: Clara Everest