Clara Knitwear AW25 Campaign

A philosophy strongly bound to doing better for the natural world places Clara Knitwear at the intersection between moving through the landscape and protecting it. For AW25, this idea takes form across an otherworldly Arctic coastline at blue hour, where a lone hiker moves in quiet harmony with vast rock formations and still, glacial light; a scene that feels almost gifted to those who care for it. In this place of shelter and silence, the clothing line was first imagined, shaped by a deep connection to the environment and a resolve to protect it.

Photography: Eliot Adams